Hood by Air... HBA... whatever you choose to call it there's no doubting the impact that the collection has had nor the legacy its left on fashion in the 2010's. It's paved the way for many a young brand over the past 3 years and all should probably doff their cap to Mr Oliver.
The collection itself ? Oliver has been perfecting a look of his own, incorporating '90s staples like oversized tees, bold logos and graphics, with super premium materials and progressive silhouettes. With its bold 1990s-style graphics, striking silhouettes and high-fashion elements borrowed from the playbooks of Raf Simons and Helmut Lang , Hood By Air has managed to capture the energy of today’s mashed-up youth culture while upending traditional concepts of power, race and gender with a look that is both sensual and tough, androgynous and masculine.
Everyone should have an HBA piece in their wardrobe for posterity.
In store and ONLINE at J+O