SURFACE TO AIR

SURFACE TO AIR

 

Surface to Air came of light in the early 00’s. Beginning as a creative agency, the team has branched out into music, film, ready-
to-wear, photography, graphic design and strategic planning. Today, each department is developing its own activity within the
vision and style of Surface to Air.

By taking this direction, Surface to Air has collaborated with music groups like Justice and Chromeo (music video direction),
fashion & luxury brands such as Uniqlo, Louis Vuitton, Loveless, Tsumori Chisato and Issey Miyake (visual communication) and
have teamed up to create limited edition collections with world renowned artists (music groups Justice, Kings of Leon and Nor-
wegian fashion photographer Solve Sundsbo).

SURFACE TO AIR STUDIO
Prestigious companies, international luxury brands and world renown record labels have often contacted the
creative directors at Surface to Air for their expertise in photography, branding, packaging and illustration
(Ministère de la Culture, L’Oreal Luxe, P&G, Lacoste, Uniqlo, Louis Vuitton, Marc Jacobs, Tsumori Chisato, Sep-
ultura, Chromeo, Scenario Rock, Justice, EMI, Sony…)

S2A CONSULTING
This new structure has acted as an extension to the Surface to Air Studio by having a hands-on approach to
strategic marketing and distribution (trend analysis, advertisement space…) and allows the execution of each
project to have an impacting result from start to finish. This year, we saw the launch of Uniqlo in France.

SURFACE TO AIR FILMS
The duo behind Surface to Air films, are cousins Jérémie Rozan and Martial Schmeltz. By respecting their
influences and references, together they have developed a personal asthetic that is recognizable in their com-
mercials and music videos (Louis Vuitton, Sony, Justice, The Streets, Mignight Juggernauts, Pharrell Williams,
Diesel, Scenario Rock…) and remain memorable.

SURFACE TO AIR COLLECTION
The ready to wear brand is made up of four talented designers whose experience include Bernhard Willhelm
and the Academy of Antwerp. Known for their printed t-shirts and collaborations with graphic designers, and
avant-garde consultants, Surface to Air clothing founded its men’s collection in 2004, following with a women’s
collection in 2006. Today, the brand Surface to Air has been also successful with their accessories as well
as their collection collaborations (Justice, Kings of Leon, Solve Sundsbo, Adapter…) Every season, a capsule
collection is developed around an influential artist (music, fashion, design). The collection is available at the
Surface to Air shops (Paris & Sao Paulo), and in 190 selected stores worldwide (Barney’s, Le Bon Marché,
Browns, Park, Le Printemps, Fred Segal, Lane Crawford, Isetan, Colette…).

RENDEZ-VOUS
Founded in 2004, the fashion tradeshow RENDEZ-VOUS is host to over 500 brands, and attracts over 10
000 international buyers and journalists per year. In only a few years, RENDEZ-VOUS has become the leading
tradeshow for contemporary fashion and has been present at every fashion week in Paris & New York in some
of the most prestigious settings. The tradeshow showcases collections from emerging designers to estab-
lished brands.

LE NEW BLACK
Launched in March of 2009, LENEWBLACK.com is the first onine contemporary fashion tradeshow. Profes-
sional buyers worldwide now have the possibility to visualize and order all season long from selected brands.
A revolution in the fashion industry, LENEWBLACK covers all areas of a traditional tradeshow, provides a
platform for the press, to re-order items and distribution to the grand public.


 
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